Describing the role of design in the field of craft is really a difficult task. Design in itself is so hard to explain. Many people say it's a solution to a problem, many say that it's the aesthetic appeal of the product. I think it is the basic element of each and everything existing in the universe. So is it in the case of the craft.
Craft has a unique entity, a distinctive look and its own exclusive technique. But design is the one which adds to its exclusivity. Two craftsmen doing the same craft can be distinguished by quality of work or design. Quality of work can be attained by practice or by advancement in techniques or tools but without design it would be a failure.
I agree, design provides aesthetic appeal but it also provides functionality. An object of use or function is more desired than an object of decoration or art. A craft will be preferred as an object of art but till an extent, if functionality is added to it will be preferred more.
Design as enhancement is just one aspect, design can even revive an extinct craft. Design not only has the capability to attract consumers but it can also provide an entirely different aspect to a craft. It can apply the craft in a field never thought of or may be make it more desirable than its existing form.
A new design can even bring in simpler techniques to do the same craft and thus, save time. Design always has an upper hold in the future of craft. Therefore, I will like to conclude saying that design plays a major role in the future of craft.
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