Art and craft has always been the backbone of Indian economy. Craftsmen and artisans has not only brought us pride but also lot of money and foreign interest. I personally feel Crafts and craftspeople have a vital role to play in contemporary India – not just as part of its cultural and aesthetic past, but as part of its economic future.
These days Craft Sector is facing some problems such as, Low Productivity, low standard of living, Inadequate Working Capital, and Weak Marketing Links etc. from which the sector has to overcome in order to sustain itself.
Here design as well as designer plays a crucial role of helping them through innovating their products as well as making them aware of the new market and marketing techniques. Craftsmen are the major skilled manpower India has and it is our responsibility to help them sustain their spirit of craftsmanship.
With little variation in products, and adding some functional aspect to it a lot of change to the market of craft sector could be made.
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