Monday, August 25, 2008

Our Cultural Treasure - Nitika Gupta

Craft sector is a very promising and futuristic sector provided it is appreciated and exploited in right manner. In the Indian subcontinent to be precise, the lives of people are embedded with the colours of religion, celebrations, customs and crafts related to these. These crafts have been taken for granted by the latest generations, Of late the realisation of decline of these crafts is being considered.

Younger generations are coming back to the traditional and cultural ways of Indian living. Designers, be it in the field of textile, garments, products or accessories, are trying to revive some of the renowned/ neglected arts and crafts.

We as students of design are accustomed to see each situation as an opportunity to learn. Design process in itself is a problem solving cycle where we discover various approaches towards the desired condition. Crafts of India are based on the earlier sciences of healing, aesthetics, literature and music and dance and other arts. They have had their own reasons of existence and evolution, which need to be understood and taken care of, For example kaantha work of Bengal, or phulkari embroidery of Punjab, had their social, and emotional aspects, once these are apprehended in the right direction, we'll never lose our cultural treasure.


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